Friday, April 18, 2008

What is eCPM and How to increase your Adsense Revenue on your blog.

What is eCPM in Google Adsense ?

eCPM = effective Cost Per Mille
OR
eCPM = (total adsense earnings/ total impressions) * 1000

It does not affect earnings, rather explains your earnings.


Formula:
Earnings = (Clicks / Page CTR) * (Page eCPM * .001)

Page CTR = Clicks / Page Impressions


How to increase your eCPM of your blog or website to earn more.


After a long research with different keywords and websites i have come to the following article on how to increase your blogs or websites eCPM.

Do the following :

1) remove ads from pages with very low eCPM (not necessarily CTR though)
2) limit the number of adblocks per page
3) make the content on the pages as easy to target as possible with all the usual “spider food” SEO stuff, page titles, page names, descriptive original content,etc..
4) For more detailed and full article CLICK HERE

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